Recent Updates from Google on Content and Spam

update Google 2024

Google Releases Two Significant Updates

Google announced the launch of two crucial updates: the March 2024 core update and the March 2024 spam update. These updates aim to improve content quality and combat spam.

This marks a turning point from a period of little communication about Google's operations.

Features of the March 2024 Core Update

This update sees a refined ability of Google to identify high-quality content, breaking away from previous updates in its complexity and the time required for its full implementation.

Google's Chris Nelson highlighted how the update affects various ranking systems, marking a change in how search engines assess the value of content.

Incentives on Quality Content

The main goal is to promote content that is genuinely useful to users, rather than geared only toward generating traffic. Google has noted 40% progress in reducing low-quality content through these initiatives, emphasizing the integration of strategies to recognize good content directly within its core algorithm.

The update to the March 2024 Spam

In parallel with the main update, Google introduced measures aimed at identifying and downgrading spam pages, incorporating new anti-spam guidelines to safeguard the quality of content presented to users.

Post-Update Strategies

Post-update ranking loss raises questions about how to maintain or regain visibility. The key lies in creating valuable content, following Google's guidelines, always with the user in mind.

It is critical to recognize that a change in rankings can result from an adjustment in quality criteria by Google, and not necessarily from an inherent flaw in our content.

New Approaches Against Spam

Google has developed guidelines to counter specific spam behaviors, including misuse of scalar content and abuse of host site reputation. These policies are prepared to address practices that undermine the effectiveness of search results.

Illegal Use of Expired Domains

Misuse of domains that have passed their expiration date, i.e., buying them for the purpose of gaining positional improvement in search engines through the inclusion of poor or duplicate content, is a violation that is of little or no use to users.

This behavior takes advantage of the domain's previously acquired authority and brand image to deceive users into believing that the content offered continues the site's original activity.

This is done through the purchase of a lapsed domain that is then used to relaunch a website with the primary goal of manipulating search engine rankings by publishing content of little or no value to visitors.

These sites are often designed solely to attract traffic from search engines, with no intention of capturing the public's attention in other ways.

For example, a site formerly dedicated to health could be purchased and reconfigured to promote low-quality gambling content, thereby exploiting the reputation gained by the domain. Similarly, a site formerly owned by a government entity may be transformed into a platform for affiliate content.

Considered a practice in vogue for years, today this mode of operation is definitely labeled as spam by Google.

Conclusions on the New Updates

The March 2024 updates represent a major step forward by Google in promoting quality content and combating spam. These efforts not only aim to improve the user experience but also offer clear direction for content creators on how to optimize their pages in line with Google's quality standards.

The new anti-spam rules, along with the emphasis on genuinely useful content, point to a future in which quality and relevance prevail in online search.

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